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Getting good rankings on the most important search engines is about having your pages well optimized. Search engines analyse many different elements of web pages when they determine the ranking of a page. It’s important that you utilize good on site optimization as well as good off site optimization.

1. On-site optimization factors.

One of the keys to ensuring search engines can index your site is to make sure that your web pages have enough text. It is often said that a picture means a thousand words. However, in the world of computerized search engine spiders, this is definitely not the case. A search engine is trying to classify your pages by the text it finds and not by images. A beautiful image is almost meaningless to the search engine spiders. Search engines need text to index web pages

For the same reasons, it is also important that you have plain text links on your web pages. If you use image or JavaScript links on your pages, it is possible that search engine spiders may not follow these links so that it then cannot find your other pages. You should also include plain text links help search engines to spider your site.

It is important to understand that you want not only your main page, but all of your web pages to be included in the search engine index. Most people will probably enter your site through the main page however; there will be those who will enter after conducting a search which relates better to one of your other pages. The best way to make sure that search engines will find and index your entire site is to include text links to your other pages.

Also optimize your pages in terms of your main keywords or key phrases. These should appear in your page title, headings, and Meta tags and in the headlines on the page. Ideally they should also appear in your first and last paragraph as well as naturally throughout the text of your page.

2. Off-site optimization factors

Off site optimization principally refers to linking. The number and the type of web sites that link to yours are very important. However, just having lots of links is not enough. Not only do you want as many other web sites to link to you as possible, but it is also vitally important that the links are from related sites.

Sites with a similar theme to yours, and are relevant to your visitors are the best to exchange links with. Further, try to ensure that the anchor text you use contains the keywords or phrases for which you want to have high search engine rankings.

Getting good search engine rankings is not about tricking the search engines. Techniques such as cloaking, keyword stuffing, and hidden text were originally used to fool search engines to get more traffic. However, just getting the traffic is not the end of it. These techniques do nothing to enhance the experience for your visitors, and indeed may well detract from it. They are also not sanctioned by the search engines themselves may well get your site penalized by the search engines.

The purpose of good rankings is to increase visitors; hopefully to take up whatever you are offering them. By using good natural optimization methods you can not only increase your ranking with the search engines, but also provide a better website for your visitors, after all, it is they whom you most need to impress.

by: Moe Tamani

In the old days of the Internet, there were no SEO Consultants, automated systems, or all that high technology stuff. A few years ago, in fact, the term "Search Engine Optimization" did not even exist! Website owners struggled with ways and means to get the much-needed hits to their website (never mind if it was not targeted) to hopefully generate the needed revenues. Those were the days of IBM (or "It’s Best done Manually) and Organic SEO.

Organic SEO still refers to the processes and strategies that are undertaken to optimize a website so that it gets good relevance ratings based on the keywords that the site is responsive to. The only difference between Organic SEO and the SEO we now know is that Organic SEO is a manual process vs. the current automated processes of page submission and alteration that characterizes “modern” SEO. Organic SEO focuses on promoting websites on the Natural search engine results also known as organic results in contrast with sponsored links (Pay-Per-Click/PPC). Organic SEO, if you really think about is a "purist" approach to website optimization because nothing is a "black box". As an expert in Organic SEO, you know optimization; you don’t just blindly trust it.

Organic SEO is based on a clear understanding of fundamental concepts, including:

• Search engines and how they work

Obviously, you cannot practice Organic SEO if you don’t even know how the first two letters of SEO (i.e., Search Engine) works. A search engine is a web site that provides the visitor a list of recommended websites to go to, based on a specific keyword or keywords. The rank of a website is statistically determined by what is termed as "key word density" or the ratio of keywords to the total number of words of content in a website. Inbound links and their relevance is another factor that determines your rankings. The gatherer of this statistical data is what is called a "spider" or "spider bot", which is a program whose function is to count the number of times a keyword appears in a website through a process called "crawling".

• Search Engine Optimization

You can’t have Organic SEO without the SEO part, which stands what Search Engine Optimization. SEO’s main goal is simple: bring as many visitors to your website as possible by exerting influence on the search engine to position your website as close to the top of the list as possible. As a result of having more visitors, it is hoped that your website will generate business for you. This result is every Organic SEO practitioner’s clear measure of success.

• Viral Marketing

This is an important concept to understand if you are serious about becoming a good Organic SEO expert. Viral Marketing is a strategy to exponentially increase the number of visitors to your website from a small base that you have developed from your initial Organic SEO strategy. An example of Viral Marketing is to offer visitors to your website an opportunity to generate income from their own website by simply putting in your website’s link on theirs so that when people visit their website, then there is a good chance that they will visit yours. This strategy is certainly a handy component of the arsenal of a practitioner of Organic SEO.

• Optimized Domain Names

One of the simplest concepts to understand, yet also one that is not as easy to implement. Getting a keyword-rich domain name is every Organic SEO consultant’s dream because it carries so much weight in the relevance scale. If you domain name is exactly what you are selling, you will be able to smoothly sail on without much of a problem in the rankings. The problem, of course, is that there is a very high likelihood that the “good” domain names already belong to someone, and this makes an Organic SEO specialist life more difficult.

• Keyword Research

This is the first step on the list of to-dos for an Organic SEO practitioner because it plays a major role in determining your optimization strategy. Since it takes months for any optimization strategy to take effect, an Organic SEO expert’s efforts will be wasted if he makes the mistake of optimizing a website based on keywords that are not as popular as he assumed.
Becoming an Organic SEO specialist is not an easy task at all because it requires a deep understanding of the fundamentals that those utilizing automated systems take for granted. There is a major advantage, however, of Organic SEO vs. the “lazy man’s” SEO: A clear understanding of the concepts allows you to analyze SEO situations more accurately and come up with strategies that are more appropriate and responsive to your website’s needs.

by: Caroline Melberg

If you have a small business blog, or are thinking of starting one, you should be aware of the ways you can use your blog to drive traffic to your Website. It’s simpler than you think.

The first thing to understand about your blog is that each entry is counted as one Web page. Even if you have your blog set to display 10 blog posts on the same page, each of them is counted as a separate Web page by the search engines. That’s why it is important to treat each blog entry as an SEO tool. The following tips should be kept in mind for each blog entry in order to optimize them for the search engines and drive more traffic to your Website from your blog:

1. Optimize each blog post around a single keyword
2. Make sure your keyword is in your blog post title, preferably at the beginning
3. Use subheads with or tags that also use your keyword
4. Include 1-3 keyword links (anchor text) in your blog posts
5. Sign every blog post with a signature link that uses your keyword
6. Use bold and italics effectively to emphasize certain keywords and phrases
7. Be sure to ping the directories
8. Include tags for all of your blog entries
9. Use categories effectively
10. Make links appear natural by linking to internal pages of your Website

Because each blog entry is a separate Web page, the search engines will crawl them and index them just as they do your Web pages. Optimize each one heavily around a specific keyword related to your Website and that’s an extra doorway into your Website for each page indexed at the search engines. Also, by adding anchor text to a couple of those keywords and pointing those links to relevant internal Web pages of your Website you are improving the SEO effect of your blog entry. A poll of top SEO experts by SEOmoz revealed that a majority of those SEO experts said these type of keyword links are among the top 10 most important SEO factors for ranking Web pages. Don’t give up on keywords and anchor text.

You’ll also want to include keyword tags with each blog entry. Those tags will be used by the search engines to index your pages appropriately for your keywords. Also, social bookmarkers will find it easier to tag your blog entry if they like it and this makes it easier to share among their social group.

Your blog category should indicate an important element of interest as well. Unlike tags, you should only choose one category for each blog post. Don’t use "main" or "uncategorized." Those are too generic. Use a specific keyword-related category as that will make your blog posts more crawlable by the search engines.

There are more than 100 blog directories that you can ping to let them know you have updated your blog. I suggest you do this every time you update your blog. With WordPress, and several other blogging software platforms, you can input each directory into a field and the software will send out an automatic ping each time you update your blog. If you are not using WordPress you should go to Ping-o-Matic and use it to ping your blog for free.

Finally, if you sign your blog posts with a keyword-rich signature that points to a relevant internal page of your Website, this will make your Website more crawlable and give you another anchor text link. Use something like, "Find Out More About Keyword." Then add another link that points to your home page.

The important thing to remember about keywords and links, whether on your blog or your Website, is to make them appear natural. The benefits are enormous.

By: James Day
Search engine optimization has evolved into a competitive, growing industry. There are plenty of hoaxes and scams on the web. It seems that as the Internet grows more complex, so do the scams. Choosing an effective company can be quite a challenge. There are many factors to consider when hiring an SEO service. This article gives advice on how to select a credible website optimization service.

Assess the services and credibility of the SEO company. Customer service is always the key factor that one should look at. There are many ways of assessing an SEO service. One can try to inquire by placing a call or by sending an email to the company. Depending on the courtesy and time of response, you can initially assess its customer service. Does the company provide an “about us” page on their website? A reputable online business will provide an informative look at the personal side of their company and who they are. Look for other company details such as, the company address and location.

Avoid a guarantee of instant results or the #1 position. There are many factors to consider when optimizing a web page. Search engines use different algorithms and their spiders can vary. Any SEO company that guarantees the #1 position in the search results should be avoided. A legitimate company will be straight forward and honest and will tell its clients that no single company can give a guarantee of the top positions in the search results. A desirable SEO service should also provide reports and details regarding the standing of a client’s website. They will be able to track the developments of their clients website in terms of keywords, links and their rankings in the major search engines.

A customer testimonial can provide a valuable insight when assessing a company’s credibility. A satisfied customer is always a good indication of the effectiveness of a company’s operations and will always be the most valuable piece of information about its integrity. If possible try to locate and contact people who have received benefits from hiring an optimization service or at least try to validate the testimonials.

It’s important to consider the cost of website optimization. Keep in mind a higher price does not necessarily mean the expensive services are more effective than the less expensive ones. The optimization rates companies charge may vary greatly. Search engine optimization is a trial and error process which requires research, hard work and dedication. Make sure the SEO service is primarily involved in search engine optimization and does not treat it as a sideline.

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